The Hunters; Scarce Resources in the Kalahari

The Kung bushmen of the Kalahari Desert in Southern Africa are one of the few bands of hunter-gatherers left in the world. They survive by foraging for their meals while traveling, never settling in one specific area. Hunting and gathering was the primary mode of survival until about ten thousand years ago. Anthropologists have made assumptions about the hunting and gathering lifestyle of current populations because it seems like a precarious method of living. Moreover, the Kalahari area where the ! Kung live in was perceived to be baron because it is a desert.However, a study done over a period of years beginning in 1960 led by Richard Lee disproved the common misconception of the life of these foragers, proving that they were not the uncultivated society that they were perceived to be. The ! Kung people live in the Kalahari Desert in Southern Africa where there is minimal rainfall, and they are physically isolated from any agricultural societies in the area. They do their fieldwork in an area with eight permanent waterholes that were about 125 miles away from a river. They do not cultivate agriculture, nor do they have livestock nor are under any heavy government authority.The ! Kung people rely solely on hunting and gathering for their survival because in the area that they live in, there is no other logical means of survival. Because of all of these observed setbacks, anthropologists of the 1960’s saw these bush people as a group living solely to find food for survival. This was not the case however. When anthropologists of the 1960’s went to study these people, they found that their perceptions were wrong. Although the people lived far away from other societies, and although they did not cultivate the land, they lived meaningful lives.Despite not having close neighbors from other societies, there was a relatively large population of other camps of hunter-gatherers that were associated with the waterholes. In addition, although the desert is a rid, there are many sources of vegetables that the people live consume. Despite what anthropologists believed, the author proved that the people did not have to live for the sole purpose of finding food. There was a six-mile radius near each of the waterholes that had copious vegetation and an assorted source of meat. This suggests that in order to obtain food, the people only needed to go a certain walking distance.It was not necessary to travel for long periods to get a small portion of food, as anthropologists thought. However, there was never a surplus of food, which could allude to the fact that there was not enough food for a surplus. This was a misconception because the bush people had more than enough food to live off, so there was no need to obtain a surplus because there was no need to store food when it was readily available. Another misconception anthropologists had was that the bush people had to hunt often for sustenance but this was invalidated.The Bushmen go out to c ollect food around every third day throughout the year. Anthropologists thought when they went out to get food, the ! Kung people went hunting. This was not the case. It was proven that around 60 to 80 percent of their diets were comprised of vegetation from the area surrounding the camp. This can be partially attributed to the fact that the men are not always successful when they go to hunt, and it also involves the fact that there is a large variety of vegetation available to the people.Previously, anthropologists thought that in a hunter-gatherer society, there was primarily hunting done to sustain the population because not much waste was found in the camps, however, the primary types of animals hunted are small and vegetation does not leave much waste. There is never a shortage of food for the ! Kung, they have their pick of what types of vegetation they wish to consume, partially based on the season, and they occasionally eat meat. The people do not have to scour for food and settle for whatever they can find, as anthropologists thought.There is actually an assorted variety of foods the ! Kung people choose from. And not every type of edible food is consumed. The people are selective in the types of food they want to eat, and sometimes settle for certain unpopular foods due to reasons such as drought. There is always food for the people to consume, but during certain times of year, the bush people have to travel farther to get to it. There is a shorter commute in the summer while in the spring, there is much more distance that needs to be covered to get food.The mongogo nut is a staple in the diet of these people because of its good nutritional value. This nut is attributed to around 50 percent of their diet of vegetation based on weight. This is a staple to the bush people, compared to rice or corn of other societies. The nut is hardy and drought resistant so it is always abundant throughout the year, and only of a fraction of it is actually cultivated. This is because of how selective the ! Kung people are with the types of food they consume. The more favorable fruits are usually consumed first, and then staples such as the mongongo nut are eaten.Anthropologists and others also believe these people eat animals such as rodent and insects because they are included in literature about the people, but the bushman actually despise these animals as food and do not consume them. Moreover, gathering never results in all of the available vegetations’ depletion. There is always food available, so the bush people do not go long without food. It was once thought that the people were malnourished because of their location, but that was not true. The bushmen eat relatively balanced diets that include enough of each food group to be healthy individuals.It was believed that the hunting and gathering way of life was harsh and rigorous, so the people who followed this lifestyle were quickly worn out and died at an early age. Some anthropolo gists even assumed that the average age a bush person would reach before they died was around 45. This was definitely not the case after research was conducted. It was also perceived that the bush people abandoned their old and sick members because they cannot provide for themselves or for the camp therefore were deemed useless. The ! Kung bush people do not adhere to any of these prior assumptions.In the population of bush people, there were a percentage of people over the age of sixty that was comparable to the percentage of those over sixty in industrialized societies. Elders were respected and were considered leaders of the camp, they were not abandoned and considered futile as once thought. Senile individuals were rare but they, along with crippled and disabled individuals were cared for and valued for skills they had. The elderly were taken care of by their children when they could no longer provide by hunting or gathering.Anthropologists also had the notion that people began hunting and gathering at a young age, so that enough food could be provided. It was discovered however, that there is a late age of assumption of adult responsibility, and that young people were not expected to provide until marriage. There was a large portion of the population that does not provide food by hunting and gathering, and there was a small population that provide for themselves and those that do not work. It was discovered that children and the elderly lead considerably simple lives.Although there is a small population of people that actually search for and gather the food, their time is not completely preoccupied with finding food. It is true that finding food is the most important activity, but that is also important to most other societies, especially agricultural societies. The people devote around twelve to nineteen hours of a traditional seven day week in search for food. The other time is used for leisure and recreation. As stated earlier, the Bushmen do not have a surplus of food, so there is no need to have rigorous seasons of work in search for food because it is usually always readily available.They obtain food to appease their necessary caloric intake and after that, their time is used for other purposes besides the search for food. Woman spend their time doing activities such as embroidery, resting, taking care of her children, visiting other camps, or entertaining visitors. A woman would also be required to take care of the home and kitchen routines. These activities include cooking, or collecting water. Men usually are involved in visiting, entertaining guests or dancing. Hunting is irregular and it is influenced by the hunter’s luck.For example, if a hunter is having bad luck for a certain period of time, they could stop hunting and participate in leisurely activities. It was assumed that everyone has to go out to get food, but that is not the case because some men can go longer than a month without hunting if their luck does not get better. Although they have large periods of time devoted to leisure, there is usually always a steady supply of vegetation and meat. Based on prior assumptions of a hunting and gathering lifestyle, anthropologists of the 1960’s thought hunter-gatherers lived â€Å"brutish† lives where all they did was search for food.With Richard Lee’s research of the ! Kung through the 1960’s he disproved these assumptions. Foragers were not barbaric individuals that lived solely off of meat and they lived for more than just finding food. Lee suggest that the â€Å"view of both modern and ancient hunters ought to be reconsidered. † And that hunting and gathering was â€Å"a persistent and well-adapted way of life. † The ! Kung of the Kalahari were an example of a set of foragers who lived lives with more meaning than just to survive through hunting.

Youth Culture And The School Of Rock

The movie School of Rock is a film that revolves around a first class pseudo rockstar and bogus school teacher which Jack Black portrays in the film whose exploits to find a temporary way to earn money took him inside the classroom of a prestigious grade school which he transformed from an avenue of academic learning towards his very own band practice and rehearsal studio, complete with a new set of band mates to replace the ones that dumped him at the early part of the film (Christian Spotlight on Entertainment, 2003). The movie takes a spin on education, and how it is important to teach students not just the sciences, math, history, English, literature, art and current events, but as well as the craft in looking more inwardly and less outwardly. While the seemingly unnoticeable improbable areas of the movie was not sought by most viewers, the poor manner by which the principal hires teachers which proves potent in jeopardizing the school’s erstwhile good standing and high esteem is highly improbable considering that the protocol for hiring could have immediately alerted the principal about the fraudulent effort of Black. But because of the effort to justify the point of the creators of School of Rock, viewers are forced to accept the fictional situation Black was into to see how both plot and conflict progresses towards the impending climax of the movie that threads the borderline separating propriety from rebellious attitude, norms and deviance, piety and blasphemy, and the overall outlook of what is right and wrong. I. The extent of the critique that the movie School of Rock provided when it comes to criticizing the existing youth culture as portrayed in the movie can be found in the manner by which that particular age (prep school) was portrayed – including all of the noticeable characteristics of the age group the most important of which is compliance and being overly impressionable. Obviously, the aim of the movie is to glorify rock n roll, and one of the most dedicated soldier of rock n roll – Jack Black – was sent on another mission to educate the modern day heathens of rock n roll by describing children inside prep schools as nothing but geeks, grade-conscious smart alecks, bullies and insecure individuals. That is the main premise of the critique of the movie about the existing youth culture today, but that does not seem to be consistent with the current youth lifestyle. Thanks to technology, music became alive in the digital sphere, and can be accessed more conveniently. Real-world kids with the same age and profile as the kids presented in the movie may have their Ipods on most of the time in between class lessons and at home, their Internet powered computers make them closer to more rock music and rock n roll culture. They listen to rap-metal bands like Linkin Park, Limp Bizkit and punk rockers like Avril Lavigne and Green Day. In the age of MTV, they do not just get to listen to their rock idols; they also get to see them even when there are no scheduled concerts. Because of this, the attack of the movie on the existing youth culture and how it is bereft of rock can be merely deduced into something that the movie presumes. Youth culture is generally the result of the influence of the adults that surround a particular youth and influence him or her either by directly shaping the behavior through conscious actions or efforts or as a result of how a particular youth’s subconscious mind reacts to the experience he or she shares with a person, ultimately creating influence in the youth’s mind and the culture to which it responds and reacts to. Most of the parents portrayed in the film are consistently admonishing their kids to focus on studies and make little time for less important things, like playing the musical instrument and later on, listening to rock n roll albums (Sweat, 2008). The movie illustrates the situation of the youth and the adults when it comes to culture building and cultivating – the youth are generally in a greater position to be left without any other options or alternatives towards what culture to embrace, and that is why there are those who are subservient to the culture that is introduced to the youth. In the movie School of Rock, the prevailing youth culture among the students is a culture that is characterized by the desire to learn, the desire to please the parents with good grades, the desire to go with the existing school program not generally because they were forced to like it but because they were left with very little choice in the options detailing the culture they may and can embrace, a situation that changed when Black arrived (Christian Spotlight on Entertainment, 2003). Characters like Summer Hathaway illustrate the fact that while being submerged in a culture that leaves very little option for variety, selection and the exercise of free will, that still, there is a very good way of making the most of what is being presented to the individual and come out from that experience a better person. The movie did not indicate that the children have bad parents; it just so happen that they did not know rock n roll in any of its types of forms that made the infusion of rock in their new school life as a totally exciting and new experience. The culture of subservience and the characteristic of the students to adapt is the existing youth culture; rock and roll was not the symbolic youth culture – it was the fact that sooner of later a new influence will be introduced to the youth and to the existing culture and this new idea/belief/system will either replace the old culture or assimilate itself to the old culture and create an entirely new and different culture. What happened to the students of School of Rock is the experiencing of the culture change that underwent transformation via the assimilation of a new idea/culture; when they learned how to enjoy rock, the change generally affected the outlook and not the aspects of the student/youth’s life that characterizes the complete taking over of a new culture – remember that music is already part of the youth culture embraced by these children in the movie, as portrayed and established early in the film (Christian Spotlight on Entertainment, 2003). They were excellent musicians who were all oddly enough exposed to classical music and a dose of pop music that included Christina Aguilera and Puff Daddy. And more importantly, they did not slack from studying and that the new musical education was showed as something that the parents later on happily integrated to the culture of their children, and it goes to show that music is not the blanket culture but a section of the culture that is generally about malleability in adjusting to the changing times. There are areas in the American youth culture criticism of the movie towards real life situation that is generally done in poor taste, particularly how some of the students were made to represent stereotyped characters in a modern day grade school – Lawrence, who was an Asian American student was stereotyped as the Asian geek; Billy was a gay stereotype (note the reference to Lisa Minnelli, another effort at stereotyping), a particular aspect of the movie that was also noticed by individuals making comments about the movie in the Christian Spotlight on Entertainment website. All in all, the extent of the critique included the criticism on the use of extreme rigidity to make students obedient, compliant and disciplined which may not be necessary now since more and more schools are now taking a different approach towards a more liberal take on music as well as of life and how these are integrated in the overall holistic approach towards an improved way of student self development. There was also an area in the criticism of the youth culture via the use of the movie that defeats itself – youth culture today is not in need of an out of the box experience to be able to experience pop culture because youth is pop culture, and rock n roll is not a musical elitists anymore that the youth are ignorant about it and the parents of the students are disturbed by the impact of rock n roll to the youth and the assimilation of this type of music to the youth culture. Somehow, the writer and the director of the film made poor research about the drastic change in the personality of rock and how it has crossed towards becoming a mainstream entity that it is today – is rock music is indeed something that does not go well with learning and studying, then why is there a product called Multiplication Rock, wherein the lessons in mathematics are taught using rock music? Why are there products like Toddlers Sing Rock N Roll which is being distributed as a for sale items that parents enjoy and even recommend having? Why is the discussion on rock n roll and the links to related articles found in educational and learning support websites like Lee’s Summit? II. The movie, however focused on the rockstar dreams of the character of Jack Black, put a serious statement regarding the perceived ‘stiffness’, strictness and lack in personality found in some of the schools in America. In the movie, it was clear that prior to Black’s entry to the school system, the students are characterized as compliant to the system, and it was only Black and his effort to teach the kids rock n roll that became the avenue to which the students learned to infuse personal decision and personal direction in how their lives will shape out, and not depend entirely on the system that is designed to make them compliant and obedient members of the society (Christian Spotlight on Entertainment, 2003). Black was trying to teach the kids one of the basic tenets of rock n roll, and that is the characteristic that allows for the constant challenging of the norms, which, according to Black, was an action that is known as ‘sticking it out to the man’. Rock n roll was the instrument that Black used so that the students were made aware of the fact that it is important to known one’s self and reconcile one’s self with the realities in life. The effect manifested itself later on in the movie – there were go-getters and self expression was unhampered by the consideration that they should first please other people and consider first their opinion and say. Because of the breaking of the cycle that makes students compliant through the influence of the school system, some members of the class started understanding themselves and making reality check on their mindset. Music was an effective tool because unlike the other aspects of the youth culture imposed and forced upon them, music is not force-fed to them; it was continuously opening new doors that allowed for many personal conflicts and personal problems to be addressed. The character Zack Mooneyham found rock n roll as an effective way for him to express his artistic side by not just covering songs but also by getting the chance to write and play songs which he himself wrote; the character Freddy Jones managed to re-direct his anger and obvious penchant for hostility by becoming a full fledged drummer and percussionist; Tomika managed to overcome her insecurity about her weight problem while the rest of the band's support crew showed marked excellence in their particular assignment during the performance night. This may not be included in the curriculum, but the children are learning different new things in a different way. III. The movie also indicated how much influence school is, not just in providing an avenue wherein the students can harness their economically viable skills which they can use when they grow up and become members of the workforce, it also showed that the experiences of a student inside the school, as well as the culture wherein a student is a part of, are crucial factors in the formation of the cognition and drive of the student towards what he or she wanted to become as a member of the workforce. Brian Falduto's character already knew what he can and cannot do, and the rock project allowed for him to showcase his potential. This was the case of Summer, who was also showing inclination in making the managing of the band a serious business that can lead to a full time career in the future. While these may all be temporary for these fictional characters, the point is that rock n roll gave the students a chance so that they themselves can see what they wanted to do most probably when they grow up, and get a crack at that with a head start this early. The authoritarian conflict that the students are already subjected to even when Black was not even in their lives was mirrored by Black’s identical authoritarian leadership when he came into the lives of the students, which was in irony about the fact that Black’s character was all about going against the system and sticking it to the man. But Black nonetheless proved to be the tipping point for the students who, through the short course of time they were together prior to the battle of the bands, were already showing signs of skills and competencies that they may or may not use as part of their professional capacity range once they started their active participation in the work and labor strata. Conclusion – It is easily understandable that what Black was hinting on is that the youth culture of today is bereft of the impact and influence of old school rock artists, and it is because of Black’s puritan outlook that School of Rock has become less and less of an effort to show how music influences lives and instead becoming the one man act of the shoving of Black of a particular type of music from a particular era of rock to kids who are exposed to the rock music of their age and time. Black was worshiping his particular understanding of rock n roll so much that the criticism for youth culture did not have enough legs to stand on – it was being attacked by a work of fiction that does not engender musical heterogeneity, which was made obvious during the time when Black showed intolerance to the mere mention of musical artists who are not included in his rock n roll list. Black and his character was a snob, and at the end, he showed how he is not a teacher one bit by showing very poor characteristics and capabilities that is necessary for effective teaching. In retrospect, the movie seemed like a criticism about the lifestyle of rock n roll puritans who cannot and would not go anywhere because of the culture that they imbibe. The kids, it turned out, are all right after all – the question is, can they say the same thing for the character of Black in the movie and his own culture? Maybe what needs a serious scrutiny and criticism is the youth culture of people like Black’s character in the movie. They should stop seeing grade school student as idiots and innocents when it comes to music and perhaps with that, they may be able to provide a more youth culture critique.

Marketing and Online Social Networks

INTRODUCTION Situation Synopsis: Competitors have developed different approaches to attract consumers in the online dating market; some of which have been copying eHarmony’s product features and using alternative strategies to attract singles. Company’s Current Strategy: eHarmony uses a focused differentiation strategy. It focuses on singles seeking a serious relationship and long-term compatibility. It distinguished itself from other sites by using a unique matching algorithm. They have also invested substantial resources into marketing and R&D. Problem Statement: eHarmony has opened the door to their competition by declining potential customers as a way to ensure quality control. eHarmony's CEO must decide how to react to imitations of its business model, encroachment by competing models and the rise of free alternatives. ANALYSIS 1. EXTERNAL ANALYSIS 1. General External Environment Demographic: †¢ Age 40 and 50 year olds becoming the fastest growing segment †¢ Age structure: 60% of eHarmony users were women †¢ Members reflect the geographic distribution of the US quite well Legal †¢ Lawsuits for discrimination, etc. †¢ Privacy settings Socio-Cultural: †¢ Average age to get married is increasing †¢ The marriage rate had reached its lowest point in recorded history †¢ Cultural changes and economic factors had a substantial effect on the marriage market †¢ Fluctuating divorce rates †¢ One-fifth of marriages were initiated through online encounters Technological: †¢ Increasingly sophisticated communication and recording technology †¢ R: relationship dynamics, physical attraction, and couples †¢ Must obtain patents for matching systems Global: †¢ Competitors have expanded globally 2. Industry Situation Analysis 1. 2. 1 Industry Structure The online personals industry can be segmented into 4 different categories where the 3 main players; eHarmony, Match, and Yahoo! Personals are represented by the Paid Do-it-yourself category: †¢ Paid Do-it-yourself Sites †¢ Free Do-It-Yourself Sites †¢ Niche Sites †¢ Online Social Networks 1. 2. 2 Industry Direction and Trends Competition is steadily increasing. Many companies within this industry try to develop new approaches in an attempt to divert customers away from market leaders such as eHarmony. Some either put up few barriers to join or allow people to join for free. The industry is expected to rise and perhaps double by 2012. Trends that may be important for this industries future include the following: †¢ Subscribers to these sites tend to be repeat users †¢ 40 to 50 year olds are the fastest growing segment †¢ Marriage rate has reached its lowest point in recorded history †¢ Divorce rates are constantly fluctuating 1. 2. 3 Industry Economics The online personals market grew very slowly, reaching only $40 million in 2001. In 2007, as a result of changing attitudes amongst consumers, the industry increased to $900 million. Observers have predicted that the industry may double in size by 2012. 1. 2. 4 Industry Driving Forces Internet: As the number of people becoming internet savvy increases, so does the number of potential customers for online personals. †¢ Globalization: Some competitors, for instance Match, have already branched out to markets overseas. †¢ Industry Growth Rate: Industry expected to double by 2012. †¢ Who buys & how it is used: Online personals are most popular for middle-aged (40-50) peoples. Used to find potential mates for those seeking various different types of relationships. †¢ Marketing Innovation: â€Å"eHarmony is one of the few online companies that made offline marketing work and pay for itself. Many companies end up spending large quantities on their marketing strategies but do not necessarily acquire more customers. †¢ Changes in Societal Concerns, Attitudes & Lifestyles: More and more people are becoming internet savvy therefore increasing the market potential for online personals. 1. 2. 5 Key Success Factors (See Appendix A) 1. 2. 6 Strategic Groups Map (See Appendix B for Strategic Groups Map) Cost to join and barriers to join an online personal site are the two dimensions which are relevant to a firms’ performance within this industry. Harmony possesses the highest membership fees in the industry along with particularly high barriers to join. Even their direct competitors; Match and Yahoo! Person als differ from eHarmony in that they have much lower barriers to join as well as lower sign up fees. Most of their indirect competitors are free and have little to no barriers to join. 1. 2. 7 Strategic Issues in the Industry †¢ Industry was plagued by people misrepresenting themselves and putting false personal information †¢ Users are concerned about the privacy of their information †¢ Level of customer dissatisfaction remains high . 2. 8 Opportunities & Threats Opportunities: †¢ This industry will continue to rise in popularity due to increasing usage of computer technology. †¢ Due to it being a more affordable means of match making, people will generally turn to online personals as opposed to other offline services. Convenience also plays a factor. †¢ Increasing their market share, catering to more market segments. (Niche markets). Threats: †¢ Online personals sites with more resources pose a threat to those lacking resources. †¢ Security issues linked with sharing information on online personals. Online dating scams) †¢ Reduction of barriers could also mean expanding globally before other competitors capture foreign market segments. 3. Competitive Situation Analysis 1. 3. 1 Competitive Forces (See Appendix C for analysis). After analyzing Porter’s five forces it is concluded that the online personals industry is attractive. 1. 3. 2 Competitive Approaches †¢ Match: They target individuals looking for â€Å"enduring romance†. They have also expanded their markets overseas. †¢ Yahoo! Personals: The types of consumers they target are not specified in the case. Although they have expanded their markets overseas †¢ Online Social Networks: relies on viral process through which friends encourage their friends to join. 1. 3. 3 Competitive Strengths & Weaknesses (See Appendix D) 2. INTERNAL ANALYSIS 2. 1 Company Situation/Resources Analysis (See Appendix E) 2. 2 Operations Analysis: not applicable to this case 2. 3 R Analysis †¢ E-Harmony Labs: In which scientists study different aspects of love (Biological, sociological, and neurological foundations of love) †¢ Scientists continue to do research on physical attraction. They believe that the initial encounter is the crucial in determining the long-term success rate of relationship. †¢ Invested heavily on studies on couples. These studies analyzed how relationships were affected after specific life stages, for example, after a first child is born. 2. 4 Procurement Analysis: not applicable to this case 2. 5 Marketing and Competitive Position †¢ Successful marketing formula: the use of testimonials enabled their offline marketing efforts to pay for itself. †¢ Competitive position: â€Å"matching on the basis of long-term compatibility. †¢ Focus on direct-response marketing and only work with firm’s who truly understand this form of advertising. †¢ They purchase media at lower rates. †¢ Advertise only on national cable networks and avoid broadcast television. (Less costly approach) †¢ ? of budget spend on TV and radio advertising, ? is spent on Internet search and banner ads (expensive). 2. 5 HR Analysis The co mpany grew to 230 employees, half of whom were in customer service. They also employ a team of uniquely positioned research psychologists. 2. 6 Managerial Preferences/Values Analysis The CEO, Greg Waldorf values the exclusivity of the site. †¢ Their customers values long term relationships. 3. APPRAISAL OF STRATEGIC ISSUES 3. 1 Evaluation of Current Strategic Performance 3. 1. 1 Strategic Resources: Tangible †¢ Financial: Ability to generate internal funds: marketing campaign paid for itself within the first week †¢ Borrowing capacity: Received 3 million from an investment firm at start up †¢ Technological: Scientifically produced matching algorithm *** Organizational Resources and Physical Resources do not apply to this case Resources: Intangible †¢ Human resources: knowledgeable team of psychologist †¢ Innovation resource: labs were tasked with studying the biological, sociological, and neurological underpinnings of love †¢ Reputational resources: eHarmony’s focus on serious relationship resonated well with faith communities Capabilities: †¢ Marketing: Highly successful marketing formula †¢ R: secured a patent for the matching algorithm †¢ Strong vision *** Distribution, Human Resources, Management information systems, Management, and Manufacturing do not apply to this case Core Competencies: Sustainable Competitive Advantage: †¢ Patented matching system and guided communication system †¢ Unique positioning of its team of research psychologists †¢ Successful marketing formula *** Value Chain does not apply to this case 3. 1. 2 Financial †¢ Borrowing capacity: Received $3 million from an investment firm at start up. †¢ Opportunity Cost: Declines to sell memberships to at least one million people annually costing the company an estimated $100 million per year. Break Even: By early 2002 registrations had grown to over 300,000 allowing the firm to break even that year and become cash flow positive the next. †¢ Fixed Costs: Advertising: Marketing expenses reaching as much as $80 million per year, firm profitability depended on efficient customer acquisition 4. FORMULATION AND DISCUSSION OF STRATEGIC ALTERNATIVES 4. 1 Option 1: Reduction of Barriers Pros: †¢ Allowing more subscriptions will increase revenues †¢ Cost eff ective †¢ Would tap into niche markets such as the gay and lesbian communities (largest niche market). User satisfaction increase when there are more users †¢ Denies competitors a chance to grow (Chemistry) Cons: †¢ Current members will not be as confident when recommending matches †¢ Less exclusive †¢ Spend money in R: New matching models 4. 2 Option: Broadening Customer base to include casual daters Pros: †¢ Strong point of differentiation: Introducing the matching algorithm to the casual dater segment †¢ Allowing more subscriptions will increase revenues Cons: Undermining its credibility with individuals seeking individuals seeking long-term commitment †¢ Exposure to more competitive rivalry †¢ Spend money in R: New matching models 4. 3 Option 3: Growing a new business based on R Pros: †¢ Greater audience which allows for more subscriptions thus an increase in revenues †¢ Reducing risk of being trampled by competitors by dive rsifying Cons: †¢ Can tarnish eHarmony’s reputation and name brand †¢ Risky because it may not gain as much as what was anticipated †¢ Growth strategy may not be concrete . 4 Option 4: Rapid Geographic expansion Pros: †¢ Enables them to take control of target segments before their competitors do †¢ Increases their geographic scope which translates to increased revenues Cons: †¢ The matching portfolio may not cater to foreign markets (Different cultures etc. ) †¢ Large investment in R in order to create new algorithms †¢ Must take into account politics, religion, culture 5. STRATEGY RECOMMENDATION Since its inception, the company has declined to sell memberships to at least one million people who sought to become paying customers. As a result, the opportunity cost of this decision has lost the company an estimated $10 million in revenues per year. eHarmony should continue to focus on it’s vision in creating long-term relationships, however while reducing the amount of barriers they have instilled in order to become a member. By reducing their barriers not only will they increase their market share, they will be able to cater to more market segments (niche markets). Reducing their barriers could also involve expanding their services globally before other competitors capture significant foreign market segments. On that note, they can also deny their competitors a chance to grow. This will also satisfy their current users since there will be a greater selection. On the other hand some users may not take well to the idea, but as long as eHarmony maintains some element of control regarding who is accepted the changes may not be noticed. To conclude, we believe the R expense of creating a new algorithm will prove to be a worthy investment. [pic]

The importance of database systems in today's information technology Term Paper

The importance of database systems in today's information technology paradigm - Term Paper Example One must understand that the database systems are deemed as pivotal when one wants to comprehend the real essence behind the Information Technology domains because the database systems echo the need of the Information Technology paradigm that is constantly on the move and brings about changes and amendments within its folds. It is important to define what a database system in reality is. A database system is a terminology that takes into consideration the construction of data models, the database management system (DBMS) and the database itself. The database system is therefore the basis of acquiring data which is valuable, and which shall form the cornerstone of achieving results within the related settings of the Information Technology realms (Anjard, 1994). The database systems therefore collect the data, analyze it from different angles and manifestations, make them available as and when required, present it in sequential, hierarchical and network structures, get embedded within the retrieval and maintenance platforms, are made use of by different software programs and controls, and offers an array of choices to the intended users of the Information Technology as and when needed. ... The database systems are essentially shells which take into perspective a database or even a sequence of the same through which a number of interactions take place with respect to this database itself. The interactions which come about due to the same are catered by most DBMS that exist today and are essentially divided into four significant categories (Rob, 2009). These are the data definition where new structures for a database are defined. Data definition also removes data structures that exist within a database as well as modifies it as and when needed so that the existing data is made use of in a proper way (Kapetis, 1999). The second main category is the data maintenance which inserts new data within the already existent data structures and later on updates the same within these existing data structures. Also the data is deleted from these data structures which are current and manifest complete harmony for the sake of the data maintenance realms. The third main category is the data retrieval which has the essential link of querying existing data through the incorporation of the end users. It also finds out data which could be used by the different application programs and software. The last main category here is that of the data control that has the task of creating and monitoring the users that are present within the database as well as limiting access to certain data within the database and not to forget the monitoring of the performance of the databases in entirety. Since the four main categories are manifesting the data in one way or the other, their individual roles as well as the collective inputs are important for the sake

Energy Assignment Example | Topics and Well Written Essays - 1000 words - 1

Energy - Assignment Example 1. Electrical energy: I use electrical energy originating from the state’s power house and travelling through power lines to reach my machines. The energy is renewable as the power plants are hydro-electric. In my chosen location, Sumter South Carolina, the most appropriate renewable source of energy is electrical energy. This is because the power house of South Carolina uses water to generate electricity. Water is ample here as there is good water management in this state. Rainwater also accumulates in dams which becomes a good source of electricity. Some people have also implemented solar panels but that is not a good idea as the changing season does not provide ample solar energy all the year. The two inappropriate sources of energy in this location include chemical energy and radiant energy. Chemical energy becomes inappropriate when people burn coal and other fossils for fire and other purposes. This causes pollution, thus making the environment not so green. An alternative is to use heat energy from gas heaters since South Carolina has a number of natural gas providers. Radiant energy, which originates from electromagnetic waves, is inappropriate when people use it to cook or warm food through unnatural means, such as the microwave. People are using microwaves more and more often to cook food, which makes it harmful when the radiant energy of the microwave comes into contact with the food particles over a prolonged period of time. Electrical energy is a safer alternative allowing local people to cook food on stoves. The advent of technology has greatly facilitated the implementation of renewable energy resources. Stapleton (2010, p.178) states that since there are billions of people who do not have access to clean water, sanitation, and modern services that produce affordable energy, the need for renewable energy (RE) technologies will be on its rise in the coming years to cater to the

How firms gain competitive advantage in the changing business dynamics Essay

How firms gain competitive advantage in the changing business dynamics - Essay Example The intention of this study is the change management that has increasingly become key element of competitive advantage for the business organizations in the current environment of volatility and rapidly transforming socio-economic and political imperatives. The need to identify the drivers of change and incorporating the same within the business strategies by organizational leadership has become top priority for mot only to succeed but also to survive. The five authors discussed in the paper believe that changes are good for the firms and firms which have flexible approach are better able to absorb changes and surge ahead of others. In the highly competitive market, firms need to leverage their competencies for competitive advantage. The various modules and mechanisms of evaluating and analyzing the performance metrics become highly critical factors for success of the firm. The internal and external exigencies influence the performance of the firms and therefore need to be analyzed, evaluated and exploited for gaining leverage against their rivals in the industry. Indeed, the firms survive or fail in the competitive market mainly because they either unable to anticipate changes in the environment or failed to exploit the opportunities that were offered by the changes to survive and gain competitive edge. The visionary outlook of the leadership and the innovative approach of the firms are vital inputs that facilitate and create opportunities to maintain their niche market position. The paper would primarily be evaluating the works of five authors who have introduced radical concepts in the business strategies to cope with the environmental changes.... The paper would primarily be evaluating the works of five authors who have introduced radical concepts in the business strategies to cope with the environmental changes. Section 1 What is change and how companies cope with changes Change is inevitable and irreversible process that provokes reaction and forces people out of their comfort zone. Most importantly, impact of change becomes most visible when it is viewed adversely. Bateman and Zaithaml (1990) stress that organizations need to change because the environment within which they operate is constantly changing. The organizational leadership therefore becomes the vital ingredient that prepares and motivates people to become flexible. It not only helps them to adopt changes but also to look for opportunities in contextual changes which can be exploited for improving their productivity and outcome. As the following authors assert, changes become enabling factors when they are explored for opportunities. Indeed, the authors have dif ferent perspective on change and change management. Change management has become a critical issue for firms. They emphasize that it helps them to understand, anticipate, evaluate and analyze changes to identify the drivers of change and explore opportunities for exploiting them. They believe that changes are good for the firms and firms which have flexible approach are better able to absorb changes and surge ahead of others. Some of the mechanisms that are evolved to cope with changes are: fostering business alliances; using technology; thinking out of the box; being innovative through new development and R&D; creating learning environment; exploiting human

Johnson Control Capital Investment Essay Example | Topics and Well Written Essays - 1250 words

Johnson Control Capital Investment - Essay Example Therefore, the company possess huge amount of investment in foreign markets foreign business operations. Theoretically, some traditional and efficient methods are used to evaluate capital investment in domestic as well as emerging foreign markets by businesses. But, capital investment is highly risk associated strategic business activity and the company needs to focus beyond the traditional methods of evaluating capital investments like net present value, internal rate of return, payback period etc. Emerging financial businesses like investment banking and financial research companies offers flawless capital investment solutions to many leading multinational organizations and they follow several advanced methodologies for evaluating proposed capital investment practices by the MNCs especially in emerging markets. The main objective to use beyond the traditional methods is to reduce future risk i.e. these methods helps to identify the maximum extent of risk possibilities and provide a lternative solution to reduce the possible risk in substantial extent. One of the efficient methodologies for evaluating capital investment is Salomon-Smith-Barney Model. This methodology is widespread and efficient method used by leading investment banks to evaluate capital investments especially in the emerging markets for reducing risk of investment. This is one of the most recent developed methodologies for international capital investment and it was developed in 2002 by Zenner and Akaydin for leading US investment bank Salomon Smith Barney (Anson, 2011, p.488). This model is risk adjusted and modified extension of G-CAPM approach of capital valuation. In this methodology, different global factors and are considered with a high importance and regional factors are recommended as useless due to market inefficiency. This model mainly focuses on how risk possible risk can be identified in maximum extent and how it can be minimized. As this methodology is modified extension of G-CAPM approach, therefore, it has focused on key shortcomings of the approach. Having a main objective to reduce risk of foreign investment especially in emerging economy perspective, this methodology has focused on a key fact that emerging markets are not totally harbor specific and integrated restraint and complications which can justify a risk premium. The developer of this methodology added an idiosyncratic risk premium into the G-CAPM approach and extended that approach in a new form with high capability of risk indication and reduction. This methodology has adjusted the country risk premium by the overall risk level of a specific capital investment. Country risk premium is generally referred by many capital investment models as it is unadjusted risk political premium of the target country. This is qualitative measure which might not be real valued and incorporated in a valuation model. But this methodology use sovereign bonds yield spread in place of political risk premium which is based on high approximation and highly overestimates required rate return from the capital investment in foreign markets. Thus, this methodology can adjust the most debated country risk premium that can be depending on cash flow from highly risky projects or investments and different individual risk characteristics of specific projects with full premium. Answer 2 Inflation has significant impact on capital investment. Johnson Control has substantial investment in one of the leading Asian emerging

Scanning the Environment Essay Example | Topics and Well Written Essays - 500 words

Scanning the Environment - Essay Example ote focuses on demographics and socio-cultural trends, advertising, strategy and image for the previously mentioned retailers and the strategy that a competitor should adopt. Retailing of grocery items has been a competitive business for some time because a number of large retail chains, online stores and retail shops compete within the market. This means that it is important to try to position the retail brand right so that a maximum attraction for the grocery retail segments within the consumers is possible (Reynolds, 2004, Pp. 12 – 18). Brands tell a lot about price and this means that positioning brands to attract a certain type of customer to maximize profit is important in grocery retailing. Demographic trends for the US consumer suggests that the average consumer is more health and money conscious as a result of the prevailing economic uncertainty and they are only willing to pay a little extra for better fresh fruits and vegetables, food brands (Cook, 2008, Slides 1 – 25). However, quality and price are the most important considerations in selection of grocery items, but pesticide free items are only second in preference to fresh gr ocery items. Thus, organic products are second only to fresh quality products. In addition, the proportion of non – Hispanic Whites as a proportion of the total consumer is declining compared to an increase in the Hispanics and the Asians. Thus, retailers must consider the previously mentioned trends in efforts to position their retail brands. Aldi, the global grocery retailer has tried to benefit from the willingness of the consumer to pay a little more for quality in positioning its brand (Aldi, 2009, â€Å"Grocery Selections†). However, Amazon Grocery appears to have tried to lure the customer by offering established middle-of-the range brands with an emphasis on saving for quality and a concern for the Asian and Hispanic consumers. However, both of the previously mentioned chains emphasize value for money. Although

In description Essay Example | Topics and Well Written Essays - 1000 words

In description - Essay Example A far more important role of the theatre is to advocate for society and represent the valid cause or interest of social groups or sectors without really going overboard or violating the rights of other people. We must understand that creativity in theatrical performances, in film and other forms of mass media can have tremendous impact on it audience. At the very least, these modes of communication can open the minds of the people to the different issues that beset society. In the more profound way, the theatre, cinemas and creative literature can shape the shape the minds and hearts of their audiences (Moores, Shaun (1993). Although there may a lot of people who do not subscribe to such proposition, thinking that the theatre should only be used to entertain and not to encourage people to be passionate about a cause, the fact that the theatre can have some profound influence upon the people is a good enough reason why using the theatre as an advocate for society is beneficial to the people. In our modern era, the persuasive mediums like the television, the cinemas, print media and the likes have been large responsible for shaping the opinions and sentiments of the people on various issues in society (Chomsky, Noam & Herman, Edward (1988, 2002). If we could harness the power of theatre and channel it to better use, then we can have a powerhouse for educating the people and effecting positive changes in society. The interesting thing about using the power of the theatre is that we enjoy ourselves and unleash our creativity in delivering our message to society. In other words, instead of using the rigid an d often static traditional system of advocating for society, we put more life into our message through the use of art. A message that is delivered in a more enjoyable manner often sticks longer in the minds of the audience than a hard-sell message. Why should theatre be an advocate of society instead of just merely a mirror

Response Article Example | Topics and Well Written Essays - 500 words - 4

Response - Article Example In fact, besides cleaning, washing, cooking, child care and teaching, meticulous economists consider that a woman works as a private economist-accountant; in addition she gives first aid, care and psychological support for sick family members at the level of nurses. But always it is taken for granted. The reason for such existing underestimation of women’s labor author sees in difficulty of its treating from the standpoint of price. The concept of the value, firstly distinguished in relation to the market by Adam Smith, comes to be far from â€Å"moral† value expression. Thus, â€Å"value† comes to be only the price one can get for goods and services distribution. So women turn to be a kind of nature resources which worthless when preserved to future generations and only their use establish their validity. Both environment and women’s household labor are constituted to be free gift of nature and their preservation may be considered only as a cost. Women are seen to be â€Å"economically inactive†, though their housework is implicitly taxed by not being valued. Thus, the problem comes when women’s everyday work is not recognized in the distribution of benefits. Though money payments are not necessary for the work to be done, when work becomes a concept in institutionalized economics payment should inevitably enter the picture, as â€Å"money should change hands†. Thus it proves that women are being totally ignored as creators of wealth, though for ages they’ve been at least cultural wealth accumulators. But while women cannot exchange their family production on the market, they make no use of own labor power. The other problem women just came conscious about is that they are being seen just as instruments of economic system, though any time women need convincing about the necessity of household work. The solution of this problem may be seen (at least from V. Lenin’s point of view) in involvement of women into social production. However, from my point

A View From The Bridge Essay Example for Free

A View From The Bridge Essay Beatrice said, Whatever happened, we all done it in one of the final scenes in Arthur Millers play A View From The Bridge. I disagree with the above quotation, in my opinion, only three characters are to blame. Those being Eddie, Catherine and Rodolfo. Many factors became culpable for Eddies downfall in the concluding scene, such as his obsession with Catherine, Catherines flirtatious behaviour, the arrival of Rodolfo and so forth. Yet, many of these factors evolve around the character of Eddie. Therefore, if I had to point a finger of blame at one character alone, it would be Eddie. In the beginning of the play, our initial response to Eddie is that he dominates the household. He provides a father figure for Catherine, as he doesnt want her to expose herself to the attention of other men in their community. Eddie shows a lot of interest in Catherine and her appearance, he informed her of how she was walkin wavy and that her skirt was too short. The way Eddie made his opinion known and how his obsession affected his lifestyle, is obviously going to have a negative effect on him for the rest of his life. Catherines effect on Eddie soon jeopardised Eddies relationship with his wife, Beatrice. Eddie tried to please Catherine, whilst he became quickly resentful when talking to his wife. We can tell immediately of how this situation cannot stay this way, some event will have to occur for Eddie to make up his mind about who and what he wants. When the submarines, Marco and Rodolfo are introduced, Eddies jealous streak and competitiveness both become evident and culpable for the hostile welcome he greeted the cousins with. Rodolfo made an immediate impact on Catherine, who showed a lot of interest in the illegal immigrant. Catherines interest in Rodolfo and Rodolfos feelings for her infuriate Eddie. Eddie seems jealous and unwanted to a certain extent. Eddies blunt attitude towards Rodolfo spells trouble, as we can tell at some point this will come to a head. For example, Rodolfo begins to sing, much to the pleasure of Catherine and Beatrice, but Eddie interrupts this and tells Rodolfo to, wait a minute. This seems as if Eddie doesnt like Rodolfo entertaining, especially singing this song that could well have been aimed at Catherine.

Greek Mythology and Achilles Introduction Essay Example for Free

Greek Mythology and Achilles Introduction Essay Introduction Once upon a time, long ago there was a marvelous battle called the Trojan War, but before hand, there lived a Greek god named Peleus who extracted love for the Sea goddess Thetis. As time passed, they became one, so they thought why not form our love in to a child. When their child was born, Thetis dipped him into the river styx which was in the underworld (Achilles). Thus made him immortal and his name was Achilles. When Thetis dipped Achilles in to the underworld, she held him from his heel, this spot remained vulnerable, (Achilles). Meaning it was the only spot in his body that remained mortal. Achilles’ parents knew that he would become the greatest fighter ever lived, (Gill). So Achilles knew that he would end up fighting in the Trojan War. Personal Qualities Achilles was a great warrior who possessed many unique qualities; for one, he was immortal. He was a man who was known for his incredible strength, fighting ability and his intimidating armor. Some of his other main qualities were that he was part human, past super natural, (Achilles). He was very courageous, brave, and also strong. He used his strength and bravery to kill Hector, king of the Trojans, (Achilles 1). Achilles was also very well known for his helmet, which was gold with red horse tips above it. His armor would always be recognized in battle. Achilles had many weapons, but his two main battle pieces were his short sword and spere, (Gill). When fighting, Achilles showed no mercy. When he killed Hector, king of Troy, he tied Troy’s king to the back of his chariot and dragged his corpse around the city walls for twelve days, (Gill). Achilles is unique, and the qualities he possessed are too. Personal Struggles and Achievements Achilles was a great man, he seemed perfect, but every great fighter has a  weakness and for Achilles it was his heel, (Achilles 1). Although Achilles has weaknesses, that did not stop him from his many achievements that were successful. Prophecies said, â€Å"Troy would only win if Achilles was on his side†, (Gill). Achilles was sent to kill Hector in the Trojan Warm so he did and came out successful. Sadly, in the war an arrow that was shot from the brother of Hector, Paris, landed in Achilles’ heel. Being the only vulnerable spot in his body, he died at Troy while still a young man, (Gill). Conclusion Achilles was a great leader and always led in battle. He was born and became one of the best fighters ever lived, (Achilles). Achilles was and will be remembered as â€Å"A hero with a weakness†, (Achilles 1). He was an immortal man with a great fighting ability, also a leader who showed courage and left his footprint, literally. Works Cited â€Å"Achilles†. Myth Encyclopedia.J rank.Web. March 20, 2011 Gill, N.S. â€Å"Achilles- Trojan War Hero Achilles† About.com.2011.INT.Friday, 08 April 2011. â€Å"Achilles†.GreekMythology Edition.Search, 2011.web.7Mar.2011.

Importance of SHRM in an Organization

Importance of SHRM in an Organization The importance of strategic human resource management in a business organization must be projected. Most of the organizations when was recently introduce the role of strategic HRM to the long-term growth and survival of the business organization. Most who are the these most of them managers of the managers have realized that specific defining the mission of their organization are better and able to give direction and focus activities. According to Ansoff (1979), who strongly recommended that, the success or failure of strategic planning is determined by a number of components which include the environment, organization structure and strategic decision making. When these three components are properly matched, the performance of any organization is optimized. Furthermore Lorange (1979) has describe that the importance of strategic planning is to accomplish a sufficient process of innovation to support and enhance the planning process and effective strategic planning does not have to be complicated but must be logical and focused on strategic decisions to be undertaken. Based on Alli (1992) who has presented characteristics of an effective strategic management as follows: 1. Clear direction and purpose. Objectives, goals, and strategic consistency. Continuous monitoring of internal and external environment. Integration of operating budget and profit plans with strategic plan. Continuous monitoring of progress with revision of plan and programs as appropriate. Creation of strategic atmosphere that foresters a team spirit Commitment of necessary resources and the development of system to provide necessary management information. SHRM has increased its importance since the 1980 and day by day it improved the role dramatically in business organizations. Because of, Globalization Government regulation Stronger knowledge or research base. Changing role for labor unions. Challenge of matching worker expectations with competitive demands. It is also important to ensure that staff management, human resource management work with the interests of the organization. Many organizations change and increase their view to HRM is a strategic rather than operational issue, and means that SHMR functions tackled and solved by the particular line manager. It is also requires attention to establishing, maintaining and developing the organizational management style and culture and involving management development programs. Therefore, it realized that, the SHRM is highly required in an organization. Without any proper plan business organization cannot achieve their goals. At the end, it realizes the need of strategic human resource management cannot be over-emphasized in a business organization. Purpose of SHRM activities in an organization (AC1.2):- Strategic Human recourse management plays an important role of the growth of the business organization .All the organization activities managed whose are fully incorporated into general management practice and supported by the specialist corporate HR functions. There is a correlation between the ways and methods in which each and every aspect is addressed, approached and organizational success, effectiveness and profitability. The key activities of SHRM are as follows with discussion with the impact on Tesco. Equal Opportunity/ diversity: Diversity describes peoples differences, in a business context; it often focuses on a particular set of characteristics which are: gender, ethnicity, religion, disability, age, sexual orientation, location, marital status. Tescos diversity programme is essential to keeping position as a leading employer. The programme helps Tesco maintain first-class reputation and the opportunity to maximize market share. Tesco feels that diversity is important because of employing and managing diverse people makes them well-rounded and balanced. Sexual orientation: The research discovered that lesbian, gay and bisexual (LGB) staff can sometimes feel lonely. Tesco committed to making sure that employees who are LGB can be comfortable being open about their sexual orientation at work. Staff planning: It is the process of analysis an organizations future needs in terms of number, skills and locations. It allows the organization to plan for the future employees and a vital for Tesco to plan for the future work force. The key elements involved are as follows: Work analysis: Work analysis is interesting, rewarding and fulfilling to the individual and profitable for Tesco. Tesco uses a workforce planning to establish the demand for new staff. The planning runs each year from the last week in February. There are quarterly reviews in May, August and November, so Tesco can adjust enrollment levels and recruit where necessary. It allows Tesco sufficient time and elasticity to meet demands for staff and allows the company to meet its strategic objectives. Fitting the work to people; fitting the people to work:- The process is abbreviated to FWP-FPW balance provides a sound basis on which to address to each of the following:- Job and work descriptions: parceling up task into occupations and patterns of work. Meanwhile- the behavior, attitude, skills, knowledge, expertise and technological proficiency required and asked for in jobs holder. Job description and person specification shows how a job-holder fits into the Tesco business. It helps Tesco to recruit the right people and provide a benchmark for each job in terms of responsibilities and skills. Recruitment: Attracting the right standard of applicants to apply for vacancies. Tesco first looks at internal Talent Plan to fill a vacancy. For external recruitment, Tesco advertises vacancies via the Tesco website www.tesco-careers.com or through vacancy boards in stores. People interested in store-based jobs with Tesco can approach stores with their CV or register though Job centre Plus. The store prepares a waiting list of people applying in this way and calls them in as jobs become available. Selection: identifying the critical behavior, attitudes, skills, knowledge, expertise and technological proficiency aspect are to be tested in individuals for capability and willingness; identifying the best to test, observe and understand the particular qualities. At the first stages of screening, Tesco selectors look carefully at each applicants summarizes education and job history. A candidate who passes screening attends an assessment centre. Applicants are given various exercises, including team-working activities or problem solving exercises. These involve examples of problems might have to deal with at work approved by the internal assessment centre. Induction: It identifies those qualities required as a condition of employment and ensures that people learn quickly and effectively to applied. In Tesco, the new employee joint to work through an induction and learn how to do their works. Employee and organization development: It identifies those areas where expertise and capability are not present or need to be improved. Tesco employees assess their own skills to give them a focus for their development. Tescos Options programme provides a long term route for development like leadership workshops. Work patterns: Reflecting the demands for maximizing and optimizing returns on investment in technology and expertise and ensure that product and service are available to customers and clients. Tescos purpose is to serve its customers. Their work pattern has the customer at the top. Tesco needs people with the right skills at each level of these patterns. There are six work levels at Tesco. This gives a clear structure for managing and controlling the organization. Each level requires particular skills and behaviors. Pay and rewards: Balancing the demands with offer and recognizing the actual and potential problems of retention for those who are coming into work. Its a most important activity of Tesco. The elements activities for effective staff pay and rewards scheme as follows. Expectations: all systems must meet of the jobs holder extent to be attracted and retained staff. Tesco lists current employees looking for a move, either at the same level or on promotion. They do Talent Plan or developing on the internal management Development programme to retain their current employees. Motivation: within the constraints illustrated above, all payments and reward motivates to an extent; the rewards offered to carry implications for nature, complexity and commitment to the work is required on their part. Tesco motivates its staff in many ways -financially and non-financially. Tesco apply Maslows hierarchy of needs, Herzbergs two sets of factors to motivation, theorist Elton Mayos motivation came from a number of factors and Taylors motivational theory to motivate their employee. Good pay and conditions satisfy basic needs. Reviews and Personal Development Plans ensure that their staffs are able to make progress and achieve higher goals. This benefit staff and Tesco. There are some other pay and rewards activity of elements to be done by the organizations includes Mixes of pay with other aspects, Occupational aspects, International, organizational and local variations, Respect and value and the nature of the work and working environment. Contribution of SHRM to the achievement of an organization Frank Mueller describe as the human resources are scarce, valuable, firm specific and difficult to imitate resources that can contribute significantly to the achievement of competitive advantage and should be regarded as strategic assets. The approaches of an organization to career planning, performance appraisals, reward management and employee development must be re-appraised according to vision, characteristics and mission outcomes as reflected in the SHRM plans, policies, and practices. Development responses aim to increase business skills, the application of business skills and the behavioral elements -whose contribute to effective performance to achieve its goal. Investment initiatives for individual, team and organization are toward to achieve high levels of organizational goal. Reward strategies aim to align the performance of the organization with the way it rewards its people, providing the necessary incentives and motivation to staff. Beardwell I 2004: Tesco has strategically integrated SHR plans. Managers have been to realize aspects of SHR in their decision making, has shown high commitment, attempting to gain acceptance from all employees, and offering to all employees basic and extended training. Tescos strategic direction is discussed with all employees to help individual to understand their role and importance. A human-resource-leading business strategy has helped Tesco to take the lead over its rivals in the fiercely-competitive UK supermarket sector. It has introduced a high commitment model which offers training and development to employees. It operates in a very competitive market; the consumer has a choice where to shop for their necessities. Their slogan every little helps used to show their commitment to customers, reduce prices and to increase the level of customer service which used in staff training to increase the knowledge of the work force. Tesco is widely reported in news papers to the success of the business. They are rapidly expanding has taken a great deal of their resources in the planning and implementing stage of expansion. The human-resource strategy at Tescos revolves work simplification, challenging unwritten rules, rolling out core skills to employees and performance management linked to achieving targets. Tesco ensures that each and every employee has the opportunity to understand individual role in contributing to purpose and values. The training provide by Tesco through the history, purpose, values, business goals, financial aims, operations and marketing strategy and commitment to customers. Tesco intends to increase the skills of its workforce to make learning into a truly integrated part of culture, as an important way of developing organizational flexibility and remaining ahead of its rivals. Future concentrates provides that all employees are responsible, accountable, consulted and informed. (Anonymou s 2003). (P-3)

Existentialism in Franz Kafkas The Metamorphosis and The Hunger Artist

Existentialism in The Metamorphosis and The Hunger Artist       Existentialism is a philosophy dealing with man's aloneness in the universe. Either there is no God or else God stands apart from man, leaving him free will to make his own choices. From this basic idea of man being alone in an uncertain and purposeless world, many related ideas have developed. One great worry of existentialist writers is that life is becoming too complicated and too impersonal. People become more and more involved with their work, which is taking them away from their friends, family, and culture. However, these provide the only "meaning" that life could possibly have. One author prominently known for his work with existential ideas was Franz Kafka. Kafka, who wrote from the mid-1910's until the early 1920's, took the ideas of existentialism and interwove them so well into his novels and short stories that they became a trademark of his writing. Two of his stories are good examples of this philosophy: The Metamorphosis and "The Hunger Artist."    In The Metamorphosis, Gregor, the protagonist, works as a salesman. He doesn't like his job but works very hard, making his job his life. When he wakes up one morning having turned into a dung beetle (or perhaps a cockroach?) during the night, he thinks only about how he is going to get to work, not how it happened or what he can do about it. The hunger artist is also completely dedicated to his job, which is fasting. To him it is an art, one which he works at day and night. All of his thoughts focus on how he can improve himself. At the end of forty days (which was the fasting limit set by his manager), he always asks himself, "Why stop now when [I am] in [my] best fasting for... ...    In both stories, Kafka deals with existentialist ideas. He touches on the view that society is becoming too complicated, too impersonal, and suggests that in our compulsion for work we are getting out of touch with each other. When we start treating humans as inanimate objects instead of people, the results are disastrous. Although Kafka makes these dismal observations, he also provides for a brighter future. Although humans as a group are becoming less and less personal, he seems to say, an optimistic future is possible if individuals will only stop and examine themselves and their relationships with other people.    WORKS CITED Kafka, Franz. "The Hunger Artist." In The Collected Short Stories of Franz Kafka. Ed. Nahum Glatzer. London: Penguin, 1983. ---. The Metamorphosis. Trans. Stanley Corngold. New York: Bantam, 1972.      

Growing Up in I Stand Here Ironing Essay -- American Literature Tillie

Growing up The oppression of women by society has never been a secret. Many times it has been documented in works of literature, and one classical example of this occurrence is "I Stand Here Ironing" by Tillie Olsen. This story illustrates the consequences of oppression in women's lives. The story leads the reader on an exploratory journey to witness the neglect by Emily's extremely guilty mother. This is described by the children's cry when they are left with strangers, lacking attention and love due to the fact she is a single parent at a time where this was not commonly accepted in the community, causing a lot of emotional distress. The mother's pain and torment is apparent from the very beginning of the story. Her realization that she could have been a better mother, had it not been for the circumstances and life events which occurred following Emily's birth, such as the father who dealt with his parental responsibility by leaving - "Her father left me before she was a year old. I had to work her first six years when there was work, or I sent her home and to his relatives" (Olsen, 373). The mother does, however, continually "shift" back and forth, as the metaphor of "ironing" implies, to invoke pity from the reader and explain that there were other people, and factors which played a significant role in Emily's upbringing. Purposely organized in a non chronological way, it illustrates the shifting, which is the passing back and forth of Emily emotionally (allowing the nursery, school teacher, and hospital staff play the primary care giver) and physically (the baby-sitter, the father's family, etc) distress. Emily's mother seems to be constantly blaming her troubles and circumstances for the less than adequate ... ...one or more of the five senses of the reader. In this short story, the author uses literal language to call up a mental picture in the reader's mind. In the last line of Emily's story her mother says, "Only help Emily to know... that she is more than this dress on the ironing board, helpless before the iron" (Olsen, 373). The image, ironing a dress, compares to actually raising a child. The dress represents the child, the iron is the child's parents and society, and the ironing board is their expectations. The theme this image conveys is that children grow up to become individuals as a result of their interaction with their parents and society, their experiences, and their own insight, not simply being "ironed" in to society's preconceived model. Work Cited Olsen, Tillie. "I Stand Here Ironing." The Story and It’s Writer. Ed. Ann Charters. Boston: Bedford, 1999.

Bombshells Benefit Calendar Business Plan :: Business Management Studies

Bombshells Benefit Calendar Business Plan Executive Summary SSSAMM Inc. plans to create a benefit calendar called, BondÂ’s Bombshells. The calendar will contain photographs of female Bond University students who have been selected to be the Bombshells from Bond Uni. The calendar will include advertisements from local vendors that appeal to the target population along with information on upcoming events on campus. The calendar will not only be functional, to keep up on action on campus, provide coupons and deals with local businesses but the photos of the Bombshells will also be enjoyable to customersÂ’ visual desires. The calendar will be created for the target audience of male students that attend Bond University. This group includes men ranging the age of 16 to 25. Another segment of the population at Bond University that could be potential customers but are not included in the target audience is male faculty and staff. Although their patronage is welcome it is not counted on. No special advertising such as posters or commercials will be used to reach customers. SSSAMM Inc. merely plans that through word of mouth and visual sales will attract customers. Sales will take place at the busiest hours of the weekday in the busiest area of campus, under the arch. SSSAMM Inc. has strong confidence that their product will be very successful. Through market research, a market for the product was established and continuous verbal advertisement was followed up with assurance by the population of success with the product. Introduction Imagine a beautiful girl dressed in brightly coloured swimwear posed with a tennis racket and a ball. This is the image that SSSAMM Inc. plans to use to sell its BondÂ’s Bombshells benefit calendar. This calendar will have the look of a professional production and the cost will only be $15. All the profits made from this product will be donated to Plan Australia, a charity whose purpose is to help end the poverty across the world. All production costs will be covered by the sale of advertisements to local businesses. The businesses will place advertisements and coupons throughout the calendar adding to the value of the product. The best kind of marketing for a product like this is word of mouth. As customers are satisfied with their purchase they will spread word to others that could be interested in the calendar. A demand has been established in the market, which was discovered through marketing research. From a poll of male students on campus a majority of them said they would buy the calendar and others suggested that there is a high percentage of others that would also buy BondÂ’s Bombshells benefit calendar.

Htc Company Analysis

Running head: HTC CORPORATION 1 HTC CORPORATION INSHA SHAH UNIVERSITY OF AKRON Running head: HTC CORPORATION 2 HTC AT A GLANCE HTC Corporation (originally High Tech Computer Corporation) is a smart phone manufacturer founded in 1997 and based in Taiwan, as an outsourcing company. HTC Corporation prides itself on offering open source mobile phones which are easy for both developers and users, and has quickly established its reputation as a leading company behind many of the markets most popular operated branded-devices. According to the HTC profile on the Wikipedia Online Encyclopedia HTC retains approximately 13,000 employees.They follow the typical tall organizational structure with many layers between workers and the CEO. It is highly centralized: top decisions are made by the CEO of the company. HTC Corporation has launched several major HTC- Branded products on the international market with the intention of becoming the leading innovative supplier of mobile information and commun ication devices. In fact, HTC Corporation was the first on the international market to offer the Android mobile device platform through its HTC Dream hardware, marketed as the T-Mobile G1 model.In support of this, HTC Corporation has expanded its technological and marketplace strength through partnership with major player Microsoft and leading mobile phone operators of Orange, O2, T-Mobile, Vodafone, Cingular, Verizon, Sprint and NTT DoCoMo (â€Å"HTC. Com†). Most recently in Australia, HTC Corporation launched its three latest handsets- HTC Snap, HTC Touch Diamond2 and HTC Touch Pro2 to add to its 11 devices currently in the Australian market. The new technology founded in these highly popular products is designed to be finger-touch friendly, with improved mobile integration technology, and dual microphone and speakers.The HTC Corporation’s newest feature is the â€Å"inner circle† which allows the users to bring emails from a preselected group to a top of thei r inbox, making business on the go even easier (â€Å"mobile. com†). HTC Corporation Product Innovation includes: ? ? ? ? ? ? Open Handset Alliance Smartphone S Series ( Smartphone) T Series (Touch Phone) P series (PDA Phone) X Series ( Mobile Computer) A Series ( Android Phone) According to the source of mobile. com, HTC now specializes in providing its own and other operator branded products in addition to its original equipment manufacturer partners.HTC has a subsidiary company, Dopod, a Taiwan-based manufacturer of Windows Mobile Smartphones. As a company, HTC Corporation has gone from strength to strength, with HTC receiving recognition as the second-best performing technology company in Asia in 2007 by BusinessWeek, and the number three spot in its Global Listing in 2006. Running head: HTC CORPORATION 3 The size of the corporation can be classified in two ways: (I) by revenue and (II) by market capitalization. According to the report from Taiwan Economic News, HTCâ€⠄¢s Market Capitalization has recently climbed to $438 billion.Also the corporation shipment and revenue continues to grow to $9. 449 billion. COMPANY PERSPECTIVE Their mission is to become the leading supplier of the mobile information and communication devices by providing value added designs, world-class manufacturing and logistics and service capabilities. HTC continues to establish a high volume manufacturing facility and its focus on high wireless capability. They intend to develop a software team capable of creating a world class consumer and business application that will enhance the value of their hardware.HTC is dedicated to the belief that each mobile device needs to fit its owner. Their goal is to make a product of observing, honoring how individuals choose to interact with a technology. Their mission is to strengthen the relationship through innovative design strategies and sophisticated branding initiatives (â€Å"HTC. com†) HTC’s vision is to address the communications and administration needs of a professional organization of all sizes with intuitive platforms and sophisticated branding initiatives. Their focus is to make people’s ives easier through mobility and convenience. They want users to be able to talk to friends and relatives, read books and access the internet on one device. With their smartphone they have started to see this vision come true (â€Å"HTC. Com†). HTC’s values: ? ? ? Excellence in everything they do Commitment to clients, brands, projects and industry. Honor in dealing with clients, suppliers, employees (â€Å"fastcompany. com†) CULTURE AT HTC HTC prides itself on its cutting-edge technology and innovative spirit. From studying its own website, HTC’s culture is competitive and diverse.Under the â€Å"Careers† tab, nine different employees’ pictures are featured with a video advertising HTC’s appeal as an employer. Five of the nine employees pictured ar e women; three are women of color, and all nine employees appear to be under the age of 40. HTC’s culture is hip, diverse, and fastpaced. The video stressed that technology is constantly improving and the â€Å"best idea† rather than the â€Å"biggest title† moves forward. This shows that the culture at HTC values creativity and competition (â€Å"HTC. Com†).HTC makes annual donations to the Social Welfare and Charity Foundation or Educational Foundation. This foundation funds leadership and character training for elementary, junior high and senior high students, cosponsors local community development and urban cultural revitalization efforts, targets the special needs of disadvantaged groups, and provides disadvantaged children opportunities to further their academic careers. Running head: HTC CORPORATION 4 The HTC Foundation established the nation's first institute dedicated to character-building and English training in the Hualien's Meilun District.The institute provides character-building and English enhancement curricula free of charge to fourth grade elementary school students from around Hualien County. In addition, the Foundation offers scholarships for children with special financial needs and financial aid to low-income families and sponsors after-school tutoring programs. Each year, Foundation disbursements benefit over 2,000 youth from disadvantaged families both in Taiwan and overseas (â€Å"HTC. Com†). HTC STRATEGY HTC Corporation uses a differentiation strategy to attract customers looking for more choices.HTC expects differentiation product in terms of innovation and execution. They focus on innovation and execution to enhance product proposition and offer consumers a variety of products. When they think of increasing the quality and the variety of the product, they first consider what the customer will value. They are offering a wide range of product lines to outperform their competitors like Apple and Nokia. HTC has produced an amazing number of phones, all of which have an impressive array of applications and features.They do have the cutting edge when it comes to hardware, but if a consumer can't afford these more expensive versions HTC’s older models (like the Hero) are still well built and functional. In addition, HTC offers a variety of body forms and builds, including some devices with physical keyboards (â€Å"htc. com†). FINANCIAL POSITION To shadow on the financial stability of the HTC CORP I used liquidity ratio and leverage ratio. The liquidity ratios measure the company’s ability to cover its expenses. The two main liquidity ratios I used to analyze the company’s financial health are current ratio and quick ratio (â€Å"investing. businessweek. om†). 1) The Current Ratio is a reflection of financial health. It is the number of times company’s current assets exceeds the current liabilities, which is the indication of the solvency of that business. The formula to compute the current ratio is Using the earlier Balance Sheet data of the HTC CORP, we can compute the company’s current ratio as: = = 1. 3 times This tells us that the current liabilities are covered by current assets by 1. 3 times. The HTC CORP is able to cover their short term expenses which are meant to be covered with in a period of one year. 2) The Quick Ratio is also called the acid test ratio.This is because it looks at the company’s most liquid assets and compares them to current liabilities. The quick ratio tests whether a business can meet its obligation even if adverse conditions occur. The formula to compute the quick ratio is: Assets considered being quick assets include cash, bonds, stock, and accounts receivable. Using the Balance Sheet data of the HTC CORP, we can compute the quick ratio of the company as: Running head: HTC CORPORATION = = = 1. 1 times 5 This indicates that the ratio is considered satisfactory, as long as t he collection of the receivables is not expected to slow.So the HTC CORP seems to have adequate resources to cover its debts. In order to identify the long term coverage of the company, we are focusing on one of the main leverage ratios. Leverage ratio measures the stability of a company and its ability to repay its debts. These ratios are of particular interest to banks. They should be of interest to shareholders as well since it gives the strong indication of the financial health and the viability of the business. 3) The Debt-to Equity Ratio is a measure of how dependent a company is on a debt financing as compares to owners equity it shows us how much of a business is owned and how much is owed.The Debt-to-Equity ratio is computed as follows: Using the Balance Sheet data of the HTC CORP we can compute the debt-to equity ratio: Times Since the Debt-to-equity ratio is greater than 1, i. e. , (1. 8 times), the capital provided by the lenders exceeded the capital provided by the owne rs. But because of the greater ratio it has high risk defaults too. It varies with the type of business and the risk attitude of management. Year over year HTC has been able to grow over their bottom line from $29 billion to $59 billion primarily through revenue growth ($142. 9 billion to $277. 7 billion).For a while the costs associated with cost of goods sold, and income tax all increased as a percentage of sales, the growth in top lines revenues contributed enough to still see net income. HTC Corporation uses little or no debt in its capital structure and may have less financial risk than the industry aggregate. Accounts Receivable is typical for the industry, with 58. 31 days worth of sales outstanding. Lastly, HTC Corporation is among the least efficient in its industry at managing inventories, with 30. 39 days of its Cost of Goods Sold tied up in Inventories (â€Å"investing. businessweek. com†). Therefore the overall financial tability of the corporation is stable and healthy. They have adequate resources to cover their debts and unforeseen uncertainties. MY CAREER at HTC Yes, HTC could be good place to obtain my first career oriented-position. HTC is the part of the global market that breeds flexibility, new technologies and innovation. It will create a platform for the new opportunities to explore and do creative things. I fit the HTC profile of being young, educated and a global citizen: while growing up in Kashmir and going to college in America, I’ve relied on technology and most recently, my own smartphone, to navigate my day.I would bring creativity and a fresh perspective to HTC’s worktable. Running head: HTC CORPORATION REFERENCES Bloomberg Businessweek. (2012, April 10). Retrieved from http://investing. businessweek. com/research/stocks/financials/financials. asp? ticker=2498:TT 6 HTC Corporation. (n. d. ). Retrieved from http://www. htc. com/us/about/careers/industrial-designer-corporate-strategy-office/422 HTC Corporatio n. (n. d. ). Retrieved from http://www. htc. com/us/about/social-responsibility HTC. (n. d. ). In Wikipedia Online Encyclopedia. Retrieved from http://en. wikipedia. org/wiki/HTC

Humans Cause Global Warming Essay

Today we are debating the important topic of global warming. As the affirmative team, we strongly believe that global warming is caused by the actions of humans. But this is not just a belief, this is a fact. Global warming, by definition, is a gradual increase in the overall temperature of the earth’s atmosphere generally attributed to the greenhouse effect caused by increased levels of carbon dioxide, CFCs, and other pollutants. The greenhouse effect is the trapping of the sun’s warmth in a planet’s lower atmosphere due to the greater transparency of the atmosphere to visible radiation from the sun than to infrared radiation emitted from the planet’s surface. In simpler terms, this means that the pollution emitted from the earth, such as the gasses from factories, cars etc. enter the atmosphere and the co2 from these gases absorb the heat from the sun and intern warms the climate. The pollution or carbon dioxide enter the Earth’s atmosphere and absorb heat from the sun, heating the environment, therefore an increase in co2 means an increase in heat, this resulting in bigger problem for global warming. The main producer of this pollution and greenhouse gases are ofcourse humans, our environment and climate are the ones that have to pay for the humanly actions causing global warming. Scientists have determined that a number of human activities are contributing to global warming by adding excessive amounts of greenhouse gases to the atmosphere. These gases such as carbon dioxide (co2) accummulate in the atmosphere and trap heat that normally would exit into outer space. The main source of excess greenhouse gases is the human use of fossil fuels. The burning of fossil fuels to generate energy for example driving cars, using electricity from coal-fired power plants, or heating homes with oil or natural gas, humans release carbon dioxide and other heat-trapping gases into the atmosphere. Over 100 years ago the co2 level was 35% less than it is currently and since the beginning of the industrial revelution, has been increasing gradually. Nowadays modern society is producing more co2 and other gases than ever before, this being the result of the economic problem, with humans having unlimited wants and needs that can only be produced in a way that influences global warming. (Figure 1) Another significant source of greenhouse gases is deforestation, this is because fewer trees means less carbon dioxide conversion to oxygen. (Figure 2)Deforestation in rainforests add more co2 to the atmosphere than the sum total of most vehicles on roads. In fact 25-30%,of the gases released into the atmosphere each year is a result of deforestation. The reason that logging is so bad for the climate is that when trees, which are 50 percent carbon, are burned or felled they release the carbon they are storing into the air, where it mingles with greenhouse gases from other sources and contributes to global warming. As humans, we do not take our actions into precaution and many of us act before thinking. This is the same situation with global warming and because of this, the result is negative. Global warming affects not only our climate but the environment and air mankind needs for survival, however how can us humans survive when we are the ones destroying our planet and risking our own lives. Greenhouse gases can stay in the atmosphere for an amount of years ranging from decades to hundreds or thousands of years. No matter what we do, global warming is going to have some effect on Earth. These effects range from diseases and economic consquences to different types of hazzards. (Figure 3) Floods, hurricanes, tsunamis, they are all weathering patterns that are directly altered by the differences in temperature. Most of them are occuring due to high sea level or heavy rainfall. This was seen in 2004 and 2005. (Figure 4) It can be a devastating shock for crops and other agriculture, and also bring death and injury to humans and animals through accidents, hypothermia and starvation. It may seem illogical at first to attribute harsher cold weather to global warming, but a change in atmospheric patterns brought about by receding glacial ice can lead to the redirection of polar air currents and the sun’s rays being absorbed by the larger areas of dark blue sea. However this process can also be reversed to achieve opposite results. (Figure 5) Some areas suffer serious droughts and heat waves and the severity of these hazzards are increasing by large numbers. Countries such as Africa and India recieve the worst of these affects, since water is already a dangerous rare essential. (Figure 6) As the planet continues to become warmer and warmer as global warming increases and the dry lands that are already susceptible to wildfires are likely to be ravaged by even more frequent and destructive episodes. In 2007, more than 3,000 fires brought destruction to Southeastern Europe thanks to a long summer that created arid and parched conditions, a situation that would become normal as a consequence of the greenhouse effect. As countries warm, disease carrying insects migrate, bringing their diseases with them. Climate greatly influences some of the most deadly and widespread diseases currently affecting millions of people across the world with the spread of diseases like Malaria, West Nile virus and Dengue fever to parts of the planet. With greatly reduced rainfall, more severe droughts and loss of soil fertility, food and water supplies would soon diminish, resulting in higher prices, famine, disease, malnutrition, starvation and, ultimately, death. These effects spell one thing for the countries of the world: economic consequences. Hazzards cause billions of dollars in damage, diseases cost money to treat and control and conflicts aggravate all of these. There is simply no other mechanism that can explain the significantly altered climate path and the changes in the radiative forcing other than human causes. Animals are a major source that are affected by the influences of global warming, some not only lose their habitat and homes, but also suffer in the drastic measures that humans have put them up against. Animals such as polar bears and penguins are the most obvious evidence of consequences of having warmer climates. (Figure 7) They and other animals that are dependent on cold enviornments retreat to more northerly locations as the planet heats up, leading to encroachment upon other eco-systems and displacement of other animals from their natural habitat. Animals that are driven from their natural habitats or normal migration routes by environmental factors could easily come into contact with human settlements, leading to many deaths among humans and already endangered animals. (Figure 8) The world’s oceans absorb roughly 30% of all carbon dioxide that seeps into the atmosphere, and so inevitably, as more gases are released, ocean life will continue to suffer the negative consequences placed upon them by human actions.